Prada Transformer - Art Exhibition -opening Aug 15 - Sept 13, 2009

What: Art Exhibition -'Turn into me' by Nathalie Djurberg, Sweden. Contemporary soft sculpture, installation, video.
Hours: Tuesday-Sunday Noon to 6PM (to 8PM on Thur, Fri, Sat and Sun). Closed Mondays
Admission: Free (but reservations needed -see below)

For the third cycle of transformation of the Prada Transformer in Seoul, the Prada foundation will hold an exhibition of Swedish artist Nathalie Djurberg entitled 'turn into me' from August 15 to September 13 in the rotating building designed by Rem Koolhaas/OMA next to the sixteenth-century Gyeonghui palace in Seoul.

In the interior of the Transformer, now covered with a surface of white felt that ripples and twists to form a highly baroque, sensual wrapping, the artist has created an installation that she articulates over the floors and walls through the use of objects and projections that mute the whiteness and transform the architectural environment into a cave of the
unconscious and oneiric.

In this shadowy, disturbing envelope, whose cruciform
configuration follows the hexagonal shape used for fashion and the rectangular one
used for cinema, the only thing that visually stands apart is the floor, which is covered
in a grey felt on which objects great and small are placed and lighted in a spectacular mode.

These assume the likenesses of a potato, a dolmen and two small whales—some of them
already exhibited in 2008 at the Fondazione Prada in Milan —with animated videos inserted
as part of the whole. In order, moreover, to emphasize the nature of the interior space
of the Transformer, the artist has chosen to project, at maximum size, two other videos
which, in a symbiotic interaction with the white, almost flesh-like covering of the inside
environment, expand the disturbing landscape of her vision.

Djurberg's works are characterized by an obsessive rhythm, and while they are permeated with
a taste for irony and humor, they convey a sense of disquietude, nostalgia, and unease, sometimes
genuine anguish. These feelings are reinforced by the music that accompanies all artist's works,
written by the young Swedish composer Hans Berg.

Nathalie Djurberg lives and works in Berlin, Germany.


Admission is free, but advance reservation is required.
For non- Koreans call: 02 737 4773
or email: booking.transformer@prada.com

For Korean citizens: you can book online through the website using your ID number.

See website for all details: (English) http://www.prada-transformer.com/
Location: Downtown Seoul, Jongno, Gyeonghui Palace garden, Prada Transformer (near Seoul Museum of History)
Closest subway: Line 5, purple line, Seodaemun or Gwanghwamun stations, 10 min walk.
Easiest way is: Get off at Seodaemun Subway Station (Subway Line No. 5 Stop 532), Exit No. 4, and go straight 150 meters up to the Naeil Newspaper Office on the corner. Turn right there. It's about a 10-minute walk.